Ruth Okoli, co-founder and Head of Marketing of Nestuge, has stated that the new digital marketplace has paid out more than 5 million dollars to local creators since its launch. One individual seller on the platform has already earned more than 500,000 dollars on the site.
Nestuge is a digital product and storefront marketplace that allows creators to sell their digital products, services, and content without the need to build their own site. Okoli notes that they have been able to grow rapidly without external investment, allowing them to focus on ensuring payments are processed correctly and reliable customer support is in place.
She further reveals that due to the high demand, they allow creators to set their prices in either local or foreign currency depending on the buyer’s location.
How Creators Are Using Nestuge
Okoli further explains that they have seen organic growth due to word of mouth among the creator community. They believe content creators should be able to build a sustainable business while also having access to the tools and support they need to grow their audience and sales.
Most of their successful sellers started out by selling simple content such as PDF guides, templates, and video courses at an affordable price to first-time buyers.
Nestuge highlights that there are a few gaps that still need to be addressed to ensure a positive experience for both buyers and sellers. These include reliable cross-border payment rails, formalization advice for sellers who want to turn their content creation into a full-time business, and local currency conversion tools that do not cut into profit margins.
The 5-million-dollar payout has gone viral on social media among many creators because it serves as a reminder that it is possible to earn a significant income from digital product sales. For creators already looking for ways to turn their knowledge and content into products, the figures have naturally attracted plenty of attention.
